BCBG dresses – what are they and why do we love them?
BCBG... in itself this four-letter combination doesn't make much sense, but for many women this lifestyle brand has a lot of meaning. BCBG is short for 'Bon Chic Bon Genre', which is French for 'Good Style, Good Attitude'. The concept BCBG was invented in 1989 by designer Max Azria with the purpose of offering innovative styles of high-quality women's dresses and clothing at affordable prices.
What is special about BCBG dresses?
When starting his BCBG line of clothing, it was the idea of Max Azria to take fashion into a new direction by combining the sophisticated European styles with the American spirit. In designing his dresses Max Azria is especially inspired by women's styles such as that of Audrey Hepburn and his styles are indeed both as feminine and as elegant as the women who inspired them. BCBG dresses are characterized by their simple, yet elegant cut and their bright color palettes, which enhance and compliment the female figure.
Why do women buy BCBG dresses?
Although the prices of BCBG dresses are quite reasonable for a renowned designer brand such as Max Azria, BCBG has become an increasingly popular brand on Hollywood's red carpets. Stars such as Sharon Stone, Halle Berry, Salma Hayek, Jennifer Garner and many more are often seen wearing these popular dresses, spreading some of their stardust on the BCBG concept. Not often do women have the opportunity to be seen in the same designs as their favorite celebrities, but with his BCBG dresses Max Azria has made it possible for real women to wear real designer clothes.
